It all began at the Atlanta International Airport in 2008...

Emily Gimmel, a veteran TV journalist, had grown accustomed to layovers and being on the move. One thing she had not warmed up to was the extra baggage of lugging around both a purse and laptop bag.

The dreaded security checks often forced the frequent flyer to stuff one or the other into her suitcase due to airport regulations. Adding to her dismay, Emily’s laptop bag was far from fashionable and definitely not a stylish laptop bag. Its cheap canvas texture and frilly pastel colors didn't exactly enhance the fierce look of a mobile woman on the move.

One early Wednesday morning, still groggy from a red eye from Las Vegas, a bright and beautiful computer bag shined like the morning sun within an Atlanta airport store. Thrilled with excitement, Emily dashed to the beautiful snakeskin bag...but its price tag was anything but pretty. Shocked, she couldn't reason with using half her paycheck to purchase a computer bag.

Disappointed, she left without buying the bag. Inspired by her Atlanta finding, Emily launched a full blown search for an affordable product that fit her needs. Weeks went by with not a solution in sight. Emily continued to pass the high priced Atlanta bag during her layovers, each time with a little more desperation. Finally, one summer morning, she submitted and splurged on the high priced snakeskin computer bag. But shortly after her purchase, Emily realized the bag wasnt nearly as functional as it was fashionable. Frustrated and now frivolous, the idea to create a better, more affordable product was born.

The bi-coastal TV travels continued, but secretly Emily began to plot her new concept: a "laptop purse." She visualized the perfect product that could enhance her mobile lifestyle, and her wardrobe.... something she could carry both to the office or to drinks and dinner.

Today GRACESHIP ®  is a mobile lifestyle brand exclusively for women. We believe luxury is a lifestyle, not a price point. True luxury is freedom to go as you please in life, and to do it with confidence. Legally speaking yes, we are a company, but we hope you think of us as a friend... because shared experiences is what life is all about.

Learn more about Emily and her TV career here.

Daily Discoveries by GRACESHIP

The PERFECT gift for the traveling business woman!

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A woman on-the-go is often difficult to shop for, but GRACESHIP is here to help! We’ve put together some of our favorite travel essentials that will get you through any flight, all of which will make a perfect gift. Bring these items with you on your flight, along with your GRACESHIP bag, and you’ll be a travel expert!     1. We all get stuck traveling on a red eye flight every now and then, and this neck pillow from Squidgy makes a great companion, and will help you get the sleep you need to stay well-rested.   2. A good pair of headphones are a travel necessity for any music-lover. Use these ear-bud headphones from Nasty Gal to sit...

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Introducing the GRACESHIP Brand Ambassador Program!

June 23, 2014

GRACESHIP continues to grow because of customers like you who spread the word about our bags, and we truly appreciate you for that! As a matter of fact, we value your effort so much, we decided to pay you for your sharings!

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