Public relations can be a key factor for any business, especially in the fashion world. Who better for GRACESHIP to speak with than Crosby Noricks, founder of PR Couture, a site catering to all things PR in fashion. With little to no information about fashion PR on the web in 2006, Crosby launched the original PR Couture site in a weekend and it has been growing ever since as a reference for fashion students, publicists and brands.
Known as the "fashion publicist's most powerful accessory" by the San Diego Union Tribune, Crosby was included in the imedia 25 class of 2012 as a key influencer in interactive marketing. She has been given accolades for her blogging and was featured as a social media keynote presenter at LavaCon.
The latest woman we love is a mover and a shaker in the fashion world and the sky is the limit as her career and website continually gain steam and make their mark in fashion PR.
GRACESHIP: Describe PR Couture in 10 words or less.
Crosby: Couture is the leading digital resource about fashion PR
GRACESHIP: How did you come up with the idea for PR couture?
Crosby: During graduate school, I managed the in-house PR and marketing department for a celebrity-inspired e-commerce jewelry company and enjoyed working with editors and developing trend stories for our website and email marketing. I decided to write my Master's thesis about fashion PR and quickly found very little information - in trade/academic journals or online- about the industry. About six months after graduating, I created PR Couture in order to share what I had discovered during my research, stay connected to the industry and celebrate those working in the field.
GRACESHIP: What were the steps in launching the website?
Crosby: The first version of PR Couture was a simple Wordpress blog that I installed and customized over the course of a weekend. A friend who is an illustrator designed the first logo, and I started to write in reference to content that came through via Google Alerts I had set up for terms like "fashion PR," and "fashion marketing."
GRACESHIP: Who are your favorite designers?
Crosby: Alice Temperly, Mara Hoffman, Rodarte, Isabel Marant, Lover, To Be Adored, Maiyet
GRACESHIP: Where do you frequently shop and how would you describe your style?
Crosby: In February, I left my job (I was Director of Social Media for a digital marketing agency for five years), to concentrate on growing PR Couture and exploring new opportunities. As such, I'm shopping less and making investments in the site and my own growth as an entrepreneur instead. These days, I have a lovely relationship with my local Buffalo Exchange, thrift stores and shopping the super sales at places like Calypso St. Barth (tunics and scarves), Madewell (linen tanks) and The Outnet (dresses and lingerie). I'm definitely inspired by textiles from South America and Eastern Europe, I love long skirts, short boots, and that whole nomad/gypsy vibe - as well as shapes from the 1930s and 40s - all cataloged in this style inspiration board on Pinterest. More than anything though, I love wearing things gifted to me by people i love - whether it's a recent pair of Mara Hoffman for Free People pants by best friend just gave me, or the Gemini constellation necklace that was a birthday present from my marketing coordinator. I like wearing things that carry stories and goodwill within them.