Life As A Man In Fashion PR

 When it comes to public relations in the fashion industry, it's dominated by women. You can imagine my fear as I began interacting with women in fashion on a daily basis. I'm shocked when I make a phone call and hear a man's voice or see a male name attached to an email. It's no longer office talk about sports and beer, it's more along the lines of (insert famous person's name) is so hot and where did you get that dress, I totally need to borrow that.

 

While working at GRACESHIP, I've learned that women are great researchers or very good at creeping peoples social media profiles. If I say the name of an interesting designer or magazine editor to a co-worker, by lunch time, I know what size shirt they wear and what their first job was in high school. This comes in handy when pitching to someone and shaping the message to fit their needs. You'd be surprised how much you can find about a person through the internet.

I've never heard so much advice on fitness and food in my life. If you want to lose five pounds or find the best cleanse diet, I feel I am now an expert. From drinking only fruit juice to learning the best techniques to get the tight butt you've been going after, I've got you covered.

It's a nice change of pace from the normal conversations I have with my guy friends and it keeps me on my toes. I like that I can give my input as a guy to help them understand why we are the way we are. Likewise, their female insight blows my mind at times. What? girls don't like when you do that?

Through my experience thus far, its been an insightful, and sometimes crazy, roller coaster, but I guess I better just get used to it. Girls dominate PR, so they won't be going anywhere anytime soon.

Women's Trick Questions (Men Beware)

  1. How much do you think I weigh?
  2. If I bought this for my boyfriend, do you think he would like it?
  3. Is $250 too much for a pair of shoes?
  4. Anything that starts off "If you were my boyfriend...?"
  5. Does this Facebook post make me sound trashy?

Weirdest Things I've Heard In The Office

  1. "In high school, I drove my Camaro into a lake."
  2. "We call my grandma Honey, she's pretty wild!"
  3. "I eat my complex carbs in the morning only."
  4. "Shut the window, it smells like old bacon."
  5. "You guys are nuts!" (Harper, the office dog, yes she talks)

Shout out to my lovely team Emily, Alexis and Renee! 


Brock Thatcher
Brock Thatcher

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