Emily Gimmel's Got a Brand New Bag - Insider Louisville

Emily sat down with Insider Louisville writer Rick Redding to chat about how her former job and former life as a Soapnet star and tells about how her past surprisingly relates to her unexpected present. From interviewing famous faces to organizing product shipments to China, Emily took control of her own future by expanding into her own business.   

'“I consider Graceship to be my media company now,” she said. “The whole model of content vs. advertising is quickly becoming obsolete. I think brands can also be very powerful media companies. You see some of the biggest brands in the world becoming sources of information and content. It instills trust with your audience. If you’re a source of knowledge, you are valuable to them.”'

Check out the full interview here.


Olivia Karem
Olivia Karem

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