GRACESHIP founder Emily Gimmel gives CEO Blog Nation business advice to marketing a business online. Here is Emily's excerpt from the article....
Photo Credit: Emily Gimmel
Consistency is essential
"For me it all comes back to consistency in all aspects of my brand image. When I designed GRACESHIP my goal was to make all touching points and aspects of my company consistent with my brand identity. I’ve realized an authentic brand possesses its own human component or identity to it that tells their story. Recognized brands have a consistent personality and strong voice to them that draws you in. Brands are like friendships, they are built through continual experiences and interactions with the customer. What makes GRACESHIP grow is my brand being able to consistently stay relevant to the consumer market, because staying relevant means adding value to someone’s life."